Business

College

Course Outline

Introduction to Business:

Course Description:

The role and function of business enterprise within our economic framework. Topics included are organization, finance, marketing, personnel management, and production. Three hours lecture per week.

Course Goals:

The goals for the course are:

1. Be acquainted with the function of business enterprise.

2. Understanding the environment in which business operates.

3. Understand the motives influencing businessmen.

4. Be acquainted with managerial tools used in making decisions.

5. Seek further study in the field of business.

6. Make occupational choices.

Student Learning Outcomes:

At the completion of this course, the student will be able to:

1. Analyze the external environment of business.

2. Explain the purpose of each functional department in a business.

3. Describe the many aspects of business management.

4. Discuss options for managing the finances of a business.

Course Outline:

  1. Exploring business nationally and internationally

  2. Comprehend ethical and socially responsible

  3. Understand different types of businesses like e-business

  4. Discover entrepreneurship

  5. Understanding the management and functional departments

  6. Attracting and retaining the best employees

  7. Study the 4 P’s of marketing from pricing, promotion, place, and product

  8. Wholesaling, Retailing and Physical Distribution

  9. Understanding accounting, money, banking, credit, and finance

  10. Understand securities through buying and selling stocks

 

Principles of Marketing:

Course Description:

Explores marketing activities which support and connect to other business functions, such as management, finance, and logistics. Covers elements of the marketing mix and how to use the marketing mix elements to support the overall business. Provides an overview of specific marketing topics including advertising, sales, branding, and research.

Course Goals:

  1. Demonstrate understanding of the strategic marketing environment

  2. Develop marketing plans including marketing mix

  3. Develop framework for the promotional mix as a part of the overall marketing mix

  4. Successfully identify viable segmentation and targeting approaches for markets

  5. Demonstrate understanding of research approaches and basic research tools as applied to marketing

  6. Demonstrate understanding of the role of marketing intermediaries in introducing products to market

Student Learning Outcomes:

Upon completion of the course students should be able to:

  1. Apply intellectual property concepts to guide brand development within the established legal framework.

  2. Given an organization’s mission, use the product life cycle, situational analysis, environmental scanning, and sustainable competitive advantage to correctly identify viable market segments. 

  3. Use applied market research and elements of the market planning process to create a marketing plan. 

  4. Develop a market research plan and conduct basic research using primary and secondary sources. 

Course Outline:

  1. Marketing and the marketing management process

  2. Marketing philosophies and goals

  3. Strategic planning and the marketing process

  4. Target markets and information gathering

  5. Consumers and industrial customers

  6. Customer behavior

  7. Marketing segmentation to targeting

  8. Marketing mix elements

  9. Consumer and industrial products

  10. Product decisions

  11. Product life cycles and strategies for new products

  12. Pricing factors and strategies

  13. Distribution channels and physical distribution decisions

  14. Marketing intermediaries and their activities

  15. Promotional mix elements

  16. Discuss current marketing issues

  17. International marketing strategies

  18. Marketing trends

  19. Social responsibility and ethics in marketing

  20. New marketing organizations

 

Professional Selling:

 

Course Description:

Principles and practical skills of professional selling, analysis tools for sales profession, sales roles in organization and the ingredients to succeed in professional sales, customer-oriented selling approach.

 

Student Learning Outcomes:

  1. Critical Thinking:

  • Students will demonstrate an ability to comprehend the selling profession as a viable and meaningful career choice and analyze their own skills to see if it is a fit for them

  • Students will demonstrate an ability to understand what motivates customers to buy and how to best discover real customer needs.

  1. Application: Students will demonstrate an ability to prospect for business, add real customer value, conduct effective customer research, approach senior executives as an equal business partner, build winning sales strategies, differentiate themselves and their company/organization from the competition, build winning sales presentations, negotiate effectively, close for the business and build powerful customer loyalty. Students will be provided meaningful, field-proven tools that they can use beyond the classroom.

  2. Business Function: Students will demonstrate an ability to understand the role the sales force plays in the success of any enterprise, how selling and marketing must work cooperatively in support of the business and its customers, and what makes for a winning sales organization.

  3. Communications and Presentation: Students will demonstrate that

  • they can analyze a customer for real and latent needs and (

  • they can make a persuasive, effective presentation of their solution to them as a team. Emphasis will be on participation, practice, and presentations.

 

Course Outline:

1. Understanding the role of salesforce and professional selling

2. Knowing your product and adding value

3. Professional selling process: overview

4. Prospecting and approach

5. Needs analysis and presentation

6. Closing and post-sales service

7. Building a long-term relationship with clients

8. Ethical and legal issues in professional selling

9. Developing communication skills for professional selling

 

Small Business Management:

 

Course Description:

Small Business Management is a course on how to start and operate a small business. Topics include facts about small business, essential management skills, how to prepare a business plan, financial needs, marketing strategies, and legal issues.

This is a comprehensive examination of establishing and operating a small business in today’s dynamic business environment.  This course covers such topics as risk taking and entrepreneurship, forms of ownership, planning, organizing and managing, feasibility analysis, financing, human resources management, ethics, international business, governmental regulation and taxation, franchising, starting or buying a small business and other relevant subject areas.

Student Learning Outcomes:

This course should provide students with basic knowledge to help him or her decide whether:

  • small business management is suitable for them.

  • they have access to the resources (informational and financial) necessary for success

  • if their small business venture is predictably destined for success or failure? 

 

Course Outline:

  • Small business management strategies

  • essential management skills

  • how to prepare a business plan

  • financial needs and access to resources – information – general and financial  

  • marketing strategies

  • legal issues.

Human Resource Management:

Course Description:

Human Resource Management is a specialization within the field of Management that encompasses several functions including the recruitment, selection, and maintenance of a qualified, motivated, and productive workforce. The effective performance of these functions requires understanding and skill in employment law, planning, job analysis, recruitment, selection, orientation, training, employee development, performance appraisal, compensation, benefits, safety, and labor relations. Even if you do not enter a career in Human Resources, you should understand the topics covered in this course since the job of the general manager is to supervise people as well as financial and material resources. Since managers’ report that they spend about half their time dealing with "people-related" issues, it is important that you are introduced to the major topics associated with managing people in the context of the global marketplace. Furthermore, this course will be useful no matter what career path you pursue since it addresses issues that will have an impact on you in the workplace

Student Learning Outcomes:

 

This course is designed to help you to become a more effective manager (and employee) by building skills and raising awareness of critical human resource related issues. All material will be presented in the context of the current workforce - for example, we will discuss:

  • How does human resource strategy tie into overall organizational strategy?

  • What legal issues must be considered when practicing human resource management/management?

  • How is a changing workforce affecting the way employees are selected, trained, and promoted?

  • How does domestic and international human resource management differ?

  • What factors impact the design and implementation of compensation and benefit programs?

  • How can employees become motivated?

  • What should be done to prepare for a career in human resource management/management?

 

Course Outline:

 

  1. Human Resource Management in Perspective 

  • Equal Employment Opportunity

  • Human Resource Planning and Job Analysis

  • Recruiting 

  • Foundations of Selection

  1. Maximizing Human Resource Effectiveness þ

  • Socializing, Orienting, and Developing Employees

  • Managing Careers

  • Establishing Rewards and Pay Plans

  • Employee Benefits

  1. Maintaining Human Resources

  • Employee Rights and Discipline

  • Establishing the Performance Management System

  • Ensuring a Safe and Healthy Work Environment

  • Understanding Labor Relations and Collective Bargaining

 

 

Principles of Management:

Course Description:

 

Concepts, terminology, principles, theories, and issues in the field of management.

 

Student Learning Outcomes:

 

  • Explain various theories, processes, and functions of management

  • apply theories to a business environment

  • identify leadership roles in organizations

  • describe elements of the communication process.

 

Course Outline:

 

  1. Chapter 1 The Management Process Today

  2. Chapter 2 Values, Attitudes, Emotions, and Culture: The Manager as a Person

  3. Chapter 3 Managing Ethics and Diversity

  4. Chapter 4 Managing in the Global Environment

  5. Chapter 5 Decision Making, Learning, Creativity, and Entrepreneurship

  6. Chapter 6 Planning, Strategy, and Competitive Advantage

  7. Chapter 7 Designing Organizational Structure

  8. Chapter 8 Control, Change, and Entrepreneurship

  9. Chapter 9 Motivation

  10. Chapter 10 Leaders and Leadership

  11. Chapter 11 Effective Team Management

  12. Chapter 12 Building and Managing Human Resources

  13. Chapter 13 Communication and Information Technology Management

  14. Chapter 14 Operations Management: Managing Vital Operations and Processes

 

Business Communication:

 

Course Description:

A detailed study of business communication. Includes analysis and practice in writing a variety of messages used to communicate in business and industry. Emphasizes the psycho-semantic aspects of effective organizational communication.

 

Student Learning Outcomes:

By the end of this course, students should be able to:

1. create a professional, public-facing business message.

2. compose effective business correspondence.

3. develop a persuasive application packet.

4. compose a professional research project in APA format.

5. deliver an effective research presentation with accompanying visuals.

 

Course Outline:

  1. Unit 1 Corporate & Team Communication 

  2. Unit 2 Correspondence 

  3. Unit 3 Research and Reporting

  4. Unit 4 Employment